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NBA star Kyrie Irving is set to hit the big screen soon for his new movie Uncle Drew. While the film looks to entertain, it also has some subliminal advertising hidden within. This comes from Pepsi, who started the Uncle Drew series with viral videos that came out in 2012. Newhouse advertising professor Beth Egan spoke with the Philadelphia Tribune about this advertising and how it relates to the younger audience.

“It’s not that people don’t like ads; it’s that people don’t like being sold to,” she said. “Millennials especially are really keen to have a relationship with brands, but that has to be a true, authentic and two-way relationship.”