ABC News
FTC Guidelines Aim to Promote Transparency in Online Advertising
Friday, November 15, 2019,
By Hailey Womer
, Assistant Professor of Communications in the Newhouse School, was featured in the ABC News story “.” In the story, Grygiel explains the Federal Trade Commissions’s guidelines for social media influencers on how to disclose their brand partnerships. These guidelines aim to promote transparency in online advertising and influencer endorsement deals.