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Whitney Phillips, assistant professor in the Department of Communication and Rhetorical Studies in the College of Visual and Performing Arts, was interviewed by the BBC for the article “” ‘Clicktivism’ refers to the growing practice for social media users to “express their support for a cause by changing a profile image, retweeting a sentiment, or deploying a trending hashtag.” Phillips says that this creates “the oxygen of amplification,” meaning that more people search for the story then find out more about “campaigners’ ideas, narratives or beliefs.”