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, David B. Falk Endowed Professor of Sport Management in Falk College, wrote commentary for Sportico entitled, “.”

Burton, who wrote this commentary, discussed the NCAA’s recent decision to create a Transformation Committee. He questioned, ‘Is it reasonable assuming the NCAA—recently shut out by the Supreme Court (a 9-0 whitewashing) and stomped by various state legislations on name, image and likeness (NIL)—can recast itself into something else? Is it possible to transform the lumbering battleship into a jet fighter? Perhaps.’