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Robert Thompson, Trustee Professor of television, radio, and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was interviewed by USA Today for the story “” Thompson, an expert on pop culture, explained that the decision from Spotify to add content advisories is a business decision. “I think when they are looking for ways to maximize income, the podcast is clearly a direction in which they’re going, and Joe Rogan is the standing on the top of the heap example of that direction,” Thompson said.