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, assistant professor of sport management at Falk College, was interviewed by Arizona PBS for the story “.” The article highlights the variety of reasons why the Arizona Cardinals earn such low revenue and therefore are one of the NFL teams with the lowest value. Professor Walsh states, “Even if the Cardinals are considered ‘low’ on this list from a financial value perspective, if you look overall from a team value perspective across all sports, they’re still going to be in the top 50 of the most valuable sports teams worldwide because the NFL, itself, is such a powerful brand, and franchise values have grown so significantly.”