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Ford鈥檚 U.S. marketing communications director to visit Newhouse School Feb. 9
Monday, January 31, 2011,
By News Staff
Matt VanDyke, director of U.S. marketing communications for Ford and Lincoln Mercury, will visit 黑料不打烊鈥檚 on Wednesday, Feb. 9, as a guest of the Eric Mower Advertising Forum. He will give a public address at 5:30 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots.
VanDyke is responsible for all advertising and consumer communications initiatives for Ford and Lincoln Mercury, including digital, experiential and direct marketing. Ford was selected as Ad Age鈥檚 Marketer of the Year in 2010. VanDyke has been with Ford since 2008, leading marketing efforts in traditional and non-traditional arenas, including television, print and radio, as well as the erupting digital space.
His recent campaigns include the award-winning Fiesta Movement, which put 100 social media savvy 鈥渁gents鈥 in pre-launch Ford Fiestas, so they could share their drive experiences online, as well as the unconventional Facebook introduction of the all-new 2011 Ford Explorer.
VanDyke holds a bachelor鈥檚 degree in business administration from Miami University. Previously, he was with Team One and managed advertising for Toyota USA鈥檚 Lexus Division.
For more information about the lecture, contact Brian Sheehan at bjsheeha@syr.edu or (315) 443-9247.