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faculty member Brian Sheehan is the author of a new book, 鈥�,鈥� released this week at the Cannes Lions International Festival of Creativity in Cannes, France.

鈥淟oveworks鈥� builds on a marketing concept, first introduced by Saatchi & Saatchi CEO Kevin Roberts, called Lovemarks. The concept holds that marketing success goes beyond branding and achieves emotional connections between products and consumers. Roberts鈥� vision was outlined in his 2004 book 鈥�.鈥�

Sheehan鈥檚 book provides real-world business examples of famous brands that have achieved 鈥淟ovemark status鈥濃€攊ncluding Procter & Gamble, Toyota, Visa, General Mills and Diageo.

鈥淟ovemarks thinking works鈥攁nywhere, anytime,鈥� writes Sheehan, an associate professor of advertising at Newhouse. 鈥淎ll it takes is having the brains to implement it, the guts to see it through and an abiding faith in emotion as your compass.鈥�

had a 25-year career with Saatchi & Saatchi before joining the Newhouse faculty in 2008. He served as chairman and CEO of Team One Advertising and CEO of Saatchi & Saatchi Australia and Saatchi & Saatchi Japan, among other titles. He is also the author of 鈥溾€� and 鈥�,鈥� and writes regular articles for Advertising Age magazine.