CNBC
Reebok Advertising Mixes Sport and Fashion
Wednesday, March 20, 2019,
By Sean Dorcellus
Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “.â€
In a statement about the ad, Burton said that “it’s very difficult to be everything to everybody. While it is an exciting piece of film-making that grabs your attention, the ad does not make a sports performance claim nor a fashion claim nor does it articulate a brand benefit.”