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JM Grygiel, associate professor of communications in the Newhouse School, was quoted in the Associated Press story “” Grygiel, an expert on social media, explained that Spotify’s handling of the Joe Rogan controversies show the company’s inability to define itself. “They are acting like they should get treated as a platform — when they are acting like a media company. You can’t have it every way you want,” Grygiel said.