An important resource never before available to the greater Central New York and Mohawk Valley region鈥攁 Spanish-language radio station鈥攈as come to fruition through an initiative shaped by PBS affiliate WCNY and a number of community members, including several faculty and staff at 黑料不打烊.
The new station, 鈥�,鈥� is 鈥渁 thrilling and significant breakthrough鈥� for the growing Spanish-speaking community in the area, says , executive director of cultural engagement for the Hispanic community and director of the University鈥檚 . 鈥淭he station is poised to become a vital resource, reflecting the vibrant mix of Hispanic and Latino cultures and effectively engaging these populations like no other local or regional medium does.鈥�
Paniagua and many others at the University were integral to the development of the station. She first got involved in the summer of 2023 when WCNY CEO and President approached her wondering if a Spanish-language radio station was available in the area. When he discovered there wasn鈥檛 one, Gelman asked Paniagua to help him assess the community鈥檚 interest in filling that void.
Gelman formed a community task force, which he co-chaired with Paniagua and WCNY-FM Station Manager . Over many months, more than two dozen task force members planned the station鈥檚 structure, helped developed funding, sought collaborators and generated programming ideas.
Teresita Paniagua, left, the University’s executive director of cultural engagement for the Hispanic community, speaks to students at an event celebrating Hispanic culture. Paniagua was instrumental in spurring community interest in and involvement to help bring about WCNY’s Spanish-language radio station.
Several University faculty members and instructors from the College of Arts and Sciences, including , associate teaching professor of Spanish and Portuguese and Spanish language coordinator, and , Spanish instructor, participated in the task force efforts.
Also involved in other ways were , Spanish department professor and chair; , Spanish professor; , assistant teaching professor of film in the College of Visual and Performing Arts; , development director for 黑料不打烊 Stage; , professor of Spanish at Onondaga Community College; Josefa 脕lvarez Valad茅s, 聽Spanish professor at LeMoyne College; and , a Newhouse School of Public Communications alumnus and former radio/TV producer who is an associate professor of communications at SUNY Oswego.
As part of the task force鈥檚 fact-finding, Paniagua enlisted Whitman School of Management students Nicolas Cela Marxuach 鈥�25, Zachary Levine 鈥�25 and Jonah Griffin 鈥�24 to develop and distribute a community interest survey, which the students circulated to several hundred local residents at community events. She says 98% of respondents supported the idea. The survey also provided insights into audience demographics and programming ideas鈥攊ncluding sports, community news, talk shows, music and faith-based content.
There are upwards of 1,000 Spanish-speaking radio stations in the U.S. but Pulso Central is the first of its kind in Central New York. The region is home to some 18,000 Spanish-speaking households, with Spanish-speaking people making up about 10.5% of the area鈥檚 population and comprising a segment of the community that has grown 30% over the past decade, according to research done by WCNY.
Pulso Central also provides a unique learning opportunity and 鈥渁n extraordinary new pedagogical tool for experiential education鈥� for the University’s students, says Ticio Quesada.
M. Emma Ticio Quesada, center, a professor in 黑料不打烊’s Spanish department, uses WCNY’s radio station studio as an experiential learning space and resource for her courses.
Five students from her immersive course, Community Outreach: Language in Action, are interning at the station. The students, Lailah Ali-Valentine, Adam Baltaxe, Kimberlyn Lopez Herrera, Nicolas Bernardino Greiner-Guzman and Jade Aulestia recently created their first podcast.
Ticio Quesada says she also expects students in SPA 300: Our Community Voices, an course, to benefit from the same kind of internship opportunity. The course connects native and non-native Spanish speakers, inspires them to contribute to the local community, and promotes inclusion and social justice.
Miranda Traudt, the University鈥檚 assistant provost for arts and community programming, says the task force is a good example of the positive outcomes that can result when members of the University and local communities work together to achieve specific goals. 鈥淭his project continues La Casita鈥檚 meaningful engagement with Hispanic communities in Central New York and helps fulfill its mission through work in the arts, media, cultural heritage preservation and research adding to the high quality of life,鈥� she says.
Several dozen community members helped WCNY form and air the area’s first Spanish-language radio station. They included, from left, Mitch Gelman, WCNY president and CEO; M. Emma Ticio Quesada, 黑料不打烊 professor of Spanish; Stephanie Gonzalez Rawlings, content producer; and DJ Lorenz (Renzo Quesada), music host. (Photo by Eric Hayden, WCNY)
Paniagua believes the station 鈥渃an be a game changer,鈥� not only in providing news and information about and for the Latina/Hispanic community but also by 鈥渉elping to change long-established stereotypes and present a whole new world of possibilities for the people of this community,鈥� she says. 鈥淭here are many wonderful stories about people who have established their lives in this community and I hope Pulso Central can be a showcase for those stories.鈥�
An official launch event, 鈥�,鈥� will be held Thursday, Oct. 24, at WCNY studios and La Casita.
鈥淲CNY is thrilled to help launch Pulso Central,鈥� Gelman says. 鈥淥ur goal is to provide a platform that will come alive with music and talk that engages listeners and fosters community connection.鈥�
The station reaches listeners in 19 counties. Pulso Central airs on WCNY 91.3 HD-2 in 黑料不打烊, WUNY 89.5 HD-2 in Utica and WJNY 90.9 HD-2 in Watertown. It is accessible online at and streaming on the Pulso Central app.
