Peruta teaches undergraduate and graduate students in courses in digital advertising and branding, web development, interactive design and UI/UX. His course projects focus on product design—students concept out and produce prototypes for web and mobile apps and Alexa skills. Peruta also co-teaches capstone courses where students produce award-winning, web-based multimedia projects.

His research focuses on branding for higher education on social media platforms, looking at how colleges and universities use social media to recruit students, build alumni community, and communicate with their constituents. He has presented internationally on the topic and has been published in the Journal of Marketing for Higher Education and the Journal of Social Media in Society, among others. Peruta has also researched the effects of advertising on kids, publishing in the International Journal of Communication and presenting at the BEA and AEJMC national conferences on the topic.

Peruta previously taught at Ithaca College in the integrated marketing communications program. He is a Newhouse graduate.

Her research centers on media and diversity issues, and particularly on gender as it intersects with race and ethnicity. Liebler’s research explores news media visibility and the concepts of absence and symbolic annihilation. In this context she has studied missing children and women, including media critiques of “The Missing White Woman Syndrome.” A related area of interest is hegemonic beauty ideals across various media platforms, especially in the United States and China.

Liebler’s teaching includes quantitative and qualitative research methods; mass communications theory; race, gender and media; and media, gender and beauty ideals. She also teaches media and diversity, a graduate course she pioneered in the Newhouse curriculum.

Her work has been published in a variety of academic communication journals and she was a co-editor of “Media scholarship in a transitional age: Research in honor of Pamela J. Shoemaker” (2018).