Peruta teaches undergraduate and graduate students in courses in digital advertising and branding, web development, interactive design and UI/UX. His course projects focus on product design—students concept out and produce prototypes for web and mobile apps and Alexa skills. Peruta also co-teaches capstone courses where students produce award-winning, web-based multimedia projects.

His research focuses on branding for higher education on social media platforms, looking at how colleges and universities use social media to recruit students, build alumni community, and communicate with their constituents. He has presented internationally on the topic and has been published in the Journal of Marketing for Higher Education and the Journal of Social Media in Society, among others. Peruta has also researched the effects of advertising on kids, publishing in the International Journal of Communication and presenting at the BEA and AEJMC national conferences on the topic.

Peruta previously taught at Ithaca College in the integrated marketing communications program. He is a Newhouse graduate.

Sierra is a discourse analyst interested in language and social interaction. She takes an interactional sociolinguistic approach to exploring knowledge management and identity construction in everyday conversation in both face-to-face and online contexts. Her research interests include identity, popular culture/media, knowledge management, social media, multimodal methods/embodied interaction, discourse-level sociolinguistic variation, and Mexican Spanish culture.

Sierra’s first book, , is scheduled for release in October 2021. The book focuses on how and why millennials quote a wide array of media in everyday talk, including films, tv shows, video games, memes, songs, and books. Sierra looks at the interrelationship between intertextuality, framing, epistemics and identity by analyzing actual everyday conversations among millennials which contain references to both old and new popular culture.

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She joined the Newhouse School faculty in 2016 from the College of Media and Communication at Texas Tech, where she was the recipient of the Billy I. Ross Faculty Achievement Award and the President’s Excellence in Teaching Award.

She earned a bachelor’s degree in mass communication from Virginia Commonwealth University, a master’s in media studies from the Newhouse School and a Ph.D. in mass communication from the University of North Carolina at Chapel Hill.

In the fall of 2017, Professor Phillips is teaching a class on President Donald Trump as a pop culture figure. Professor Phillips explains in the video below.

Selected Publications:

Phillips, Kendall (2012). Dark Directions: Romero, Craven, Carpenter, and the Modern Horror Film. Carbondale, IL: Southern Illinois University Press.

Phillips, Kendall, & Reyes, Mitchell (2011). Global Memoryscapes: Contesting Remembrance in a Transnational Age. Tuscaloosa, AL: The University of Alabama Press.

Phillips, K. R. (2008). Controversial Cinema: The Films that Outraged America. Westport, CT: Praeger.

Phillips, K. R. Ed. (2005). Projected Fears: Horror Films and American Culture. Westport, CT: Praeger Press.

Phillips, K. R. Ed. (2004). Framing Public Memory. Tuscaloosa, AL: University of Alabama Press.

Phillips, K. R. (2004). Testing Controversy: A Rhetoric of Educational Reform. Cresskill, N. J.: Hampton Press.

He is the founding director of the Bleier Center for Television and Popular Culture and a Trustee Professor of Television and Popular Culture. He was a visiting professor for six summers at Cornell University and served for nine years as professor and director of the N.H.S.I. Television and Film Institute at Northwestern University.

Thompson is the author or editor of five books: “Television’s Second Golden Age” (Continuum, 1996); “Prime Time, Prime Movers” (Little, Brown, 1992); “Adventures on Prime Time” (Praeger, 1990); and “Television Studies” (Praeger 1989).

He has been interviewed by a wide range of media outlets, including CBS’s “60 Minutes,” “48 Hours,” “The Early Show” and “The Evening News with Dan Rather”; NBC’s “Dateline,” “Today” and “Later Today”; ABC’s “20/20,” “World News Tonight” and “Good Morning America”; PBS’s “Newshour”; MSNBC’s “Headlines & Legends” and “Playback”; CNN’s “Newsstand”; CNBC’s “Upfront Tonight with Geraldo Rivera”; Fox News Channel’s “O’Reilly Factor”; NPR’s “All Things Considered,” “Morning Edition,” “Talk of the Nation,” “Fresh Air,” “On the Media” and “Anthem”; The New York Times, The Washington Post, The Wall Street Journal, USA Today, Time, Newsweek Fortune, TV Guide and Variety.

He is a graduate of the Newhouse School and the ���ϲ����� College of Law.

At Newhouse, Gutterman was the 2009-10 director of the Carnegie Legal Reporting Program. He also works with the Society of Professional Journalists student chapter and serves on academic integrity committees.

After graduating from Newhouse, Gutterman worked as a reporter for the Cleveland Plain Dealer, covering local and state government, crime, legal issues and general news. He later clerked for a New Jersey Superior Court judge and practiced business and general litigation.

Gutterman writes and speaks on media law, free speech, the intersection between courts and journalists and legal education issues. He has delivered lectures at the Communication University of China in Beijing, Fudan University in Shanghai and National Chengchi University in Taipei.

Gutterman is a program director for the Burton Foundation for Legal Achievement; on the faculty committee for the Government Accountability Project in Washington, D.C., and on the honorary dinner committee for FIRE, the Foundation for Individual Rights in Education.

As an undergraduate, he worked at The Boston Globe; The Courier-News in Bridgewater, N.J. The Post-Standard in ���ϲ�����; and The Daily Orange. While in law school, he served as editor-in-chief of the law review.

His book, “” (Academica Press 2002), is in law school libraries around the world.

Professor Gadarian specializes in American politics, political psychology, political communication, public opinion and experimental methods. Her interests lie in American politics, political psychology, political communication, public opinion, experimental methods.

Gadarian was recently named a 2021 Carnegie Fellow for her quantitative research during the pandemic. Her project, “Pandemic Politics: How COVID-19 Revealed the Depths of Partisan Polarization,” will investigate the long-term impacts of the pandemic on health behaviors and evaluations of government performance.

She is the author of ��and was awarded 2016 APSA Robert E. Lane Award for best book in political psychology. The book explores how anxiety over policy issues like immigration, public health, terrorism, and climate change affects people.

Stromer-Galley has been studying “social media” since before it was called social media, studying online interaction and influence in a variety of contexts, including political forums and online games. She has published over 40 journal articles, proceedings, and book chapters. Her award-winning book, Presidential Campaigning in the Internet Age (Oxford University Press), provides a history of presidential campaigns as they have adopted and adapted to digital communication technologies.

She is currently a Fellow at the Tow Center for Digital Journalism at Columbia University. The Fellowship is helping to support a collaborative research project studying the 2016 presidential campaign by collecting and analyzing the candidates’ and public’s postings on social media. Mentoring the next generation of scholars and social entrepreneurs is something she particularly enjoys.

Stromer-Galley received her PhD from the Annenberg School for Communication at the University of Pennsylvania.