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Jeff Hemsley is an Assistant Professor at the School of Information Studies at ºÚÁϲ»´òìÈ. He is co-author of the book (Polity Press, 2013 and winner of Ìý award and selected by magazine as an Outstanding Academic Title for 2014), which explains what virality is, how it works technologically and socially, and draws out the implications of this process for social change. You can see Jeff talk about researching viral events on . You can also see his .

He is a founding member of the here at the ºÚÁϲ»´òìÈ iSchool.

Jeff earned his Ph.D. from the , where he was a founding member of the . The lab received RAPID and INSPIRE awards from NSF, an Amazon Web Services in Education research grant award, and a gift from Microsoft Research. His research has appeared in journals like Policy & Internet, American Behavioral Scientist and the Journal of Organizational Computing and Electronic Commerce.

His research focuses on understanding how people are using social media, how their use influences the flow of information, and how information mediates user’s interaction online. I draw on theories and concepts like information gatekeeping, personal influence, status, presentation of self, social capital and viral events. I use exploratory data analysis (data visualization techniques), inferential statistics, social network analysis and content analysis to answer my questions.