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Rebecca Ortiz conducts research in health communication, social marketing and entertainment media effects. She has managed and consulted on a number of health communication campaigns and projects focused primarily on sexual health issues, such as sexual assault prevention, HPV vaccination and teen pregnancy prevention. She has taught courses in advertising account and media planning and media literacy.

She joined the Newhouse School faculty in 2016 from the College of Media and Communication at Texas Tech, where she was the recipient of the Billy I. Ross Faculty Achievement Award and the President’s Excellence in Teaching Award.

She earned a bachelor’s degree in mass communication from Virginia Commonwealth University, a master’s in media studies from the Newhouse School and a Ph.D. in mass communication from the University of North Carolina at Chapel Hill.