Every September, brings together students, music enthusiasts and concertgoers for an exciting afternoon of concerts with famed artists. This year’s lineup will include Flo Rida, Denzel Curry, Ryan Beatty and Rachel Grae.
The Artists
Flo Rida
Tramar Dillard, known by his stage name Flo Rida, was born in Florida on Sept. 16, 1979, and was always encouraged by his musician father to express himself through music. Flo Rida found success in late 2006 after inking a deal with Atlantic Records and broke records with his 2007 breakout single, “Low.” He launched his debut studio album, “Mail on Sunday,” and has experienced massive success in the industry ever since.
Denzel Curry
Denzel Curry was raised in a creative household with a musician mother and quickly grew into an extremely talented 16-year-old prodigy. The now 26-year-old likens his evolution as an artist to that of Luke Skywalker, saying “This is my green lightsaber moment!” when talking about his newest album, “Melt My Eyez See Your Future.”
Ryan Beatty
Ryan Beatty’s third full-length album, “Calico,” signals a new chapter in his music career. To build the luminously detailed sound of “Calico,” Beatty worked with guitarist Dylan Day, drummer Matt Chamberlain and saxophonist Sam Gendel, among other artists. “Calico” truly brings Beatty’s lyricism to life through its poetic ambiance.
Rachel Grae
Rachel Grae blew up in the pop world with a dedicated fan base who she considers to be her “friend base.” Described as “raw and authentic” by Melodic Magazine, Grae has earned tens of millions of streams to date and is a rising star on social media.
The Festival
Aside from the artists being the main show, Juice Jam is a true music festival that features carnival games, collaborations with big retailers and other attractions that make it worth the trip. Tickets for Juice Jam are $25 for ϲ and SUNY-ESF students with a valid college I.D. Starting Sept. 18, as tickets remain, ϲ and SUNY-ESF students are eligible to purchase one additional ticket for a currently enrolled student guest with a valid college I.D. Juice Jam will take place this Sunday, Sept. 24, at Skytop Field. Doors will open at 12:30 p.m.
Written By Esteban Quiñones ’24, S.I. Newhouse School of Public Communications